Interact RDT | Brand Identity

•

Interact RDT Brand Identity

Interact RDT evolved out of a previous business that focused on User experience. It was formed in 2004 as a first in SA in customer experience. The market research focus was necessary as CX was still immature in SA.

Today Interact RDT is a preeminent people advisory firm that specialises in experience management such as User Experience, Customer Experience, Employee Experience, Brand Experience as well as Market Research.

Logo Construction

This logo uses an ‘X’ to represent experience (UX, CX and BX) while combining it with an ‘i’ to represent information (Market Research and Insights). This creates an exciting dynamic icon that feels bold and modern with friendly rounded edges that add a human touch. The accent colours and people-focussed art direction transforms the brand into a vibrant personality that highlights human connections.